Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.
Rich, expertly made permanent hair color for textured hair
-Pops on dark hair for up to 8 weeks and adds brilliant shine
-Perfect for 4C hair and works on all curls, coils and hair textures
-Oxidative hair color that provides up to 2.5 levels of lift
-After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E
-Moisture Mask increases moisture by 40% after dying
-No-drip jelly formula for easy application
-Number 1 hair color for African American women with the largest shade palette for a range of skin tones
-99% biodegradable, paraben-free and silicone-free vegan hair color
-Up to 100% gray coverage
How to Use
Full Head Application
Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use.
- Put on gloves and then conduct a strand test.
- Mix developer and color.
- Apply mixture to sectioned dry hair and smooth out.
- Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.
Root Retouch Application
Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored.
- Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated.
- Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair.
- To refresh ends, spread the remaining color mixture through the midlengths and ends.
After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair.
- Rinse thoroughly.
- Condition with Moisture Mask.
TIPS
- For hair with resistant gray, apply to gray areas first.
- If any color mixture gets on skin, simply wipe off with towel.
- Do not save any unused mixture. The container may explode.
Ingredients
Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE, PHOSPHORIC ACID Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL / SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE Rich Conditioning Color: POTASSIUM PERSULFATE, SODIUM PERSULFATE, SODIUM METASILICATE, AMMONIUM CHLORIDE, XANTHAN GUM, SODIUM LAURYL SULFATE, KAOLIN, HYDRATED SILICA, SODIUM STEARATE, HYDROGENATED POLYDECENE, EDTA Value4: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, POLYQUATERNIUM-6, OLEYL ALCOHOL, PARFUM / FRAGRANCE, EDTA
