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A brilliantly rich ruby red that breaks the mould with glimmering hues of pink.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
Each tub contains 100ml semi-permanent hair colour
100% vegan friendly and cruelty-free
All Directions colours are inter-mixable to create a new shade
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, Basic Red 51, HC Yellow No.4, Basic Violet 2, HC Blue No.15.
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