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Sale

Directions Col. Poppy Red

  • £3.99

Selling fast  - 2 left

Complete the look

Description

Poppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

  • Each tub contains 100ml semi-permanent hair colour

  • 100% vegan friendly and cruelty-free

  • All Directions colours are inter-mixable to create a new shade

Ingredients

Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Red 51, HC Yellow No.4, Basic Violet 16, Basic Yellow 40.

Product warnings

  • Do NOT dye eyelashes or eyebrows.
  • If product comes in contact with the eyes, rinse immediately with clean water.
  • Colours can sometimes stain certain surfaces & materials - use with care.
  • Directions doesn’t have a specific longevity on the hair.
  • Do not mix Directions with Peroxide.
  • To achieve lighter shades than your current colour we recommend to seek professional advice.
  • Shades may vary at manufacturer’s discretion.

Big, beautiful imagery

Here's your chance to make a great first impression