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Description
Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
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Each tub contains 100ml semi-permanent hair colour
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100% vegan friendly and cruelty-free
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All Directions colours are inter-mixable to create a new shade
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials - use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.